Us fashion crooners are always looking for a new hot exclusive line to welcome to our closets. With summer approaching, we all want to be fresh from head to toe. With apparel lines on a major rise, our closets are looking for some attention from different clothing lines. It seems as though underground lines are the “new thing”, Me personally I love rocking apparel, a fly t-shirt or hoodie with some sneakers are always a go to for me when I want to dress it down, but still be one the best dressed in the room while not wearing the normal sexy dress and heels. Us keyholders here at Society Keeper are always on the look out for the hottest trends as well as the hottest up and coming designers.
We recently came across the Atlanta based clothing line, Occhio Black. With the name meaning “The Black Eye of Success”, it gives a fresh, refined, but urban appeal. Looking through the various pieces, this line is definitely worth mentioning, or spending money on rather. The line was founded in 2011 in Savannah, GA by Brooklyn native Eric Poole who now resides in Atlanta, GA. According to Mr. Poole he had been selling clothes his whole life starting with his mother owning a store. It all started with $60, some tees from Walmart, and paint; things flourished from there. Sounds like a humble beginning doesn’t it? The line began when Eric attended Savannah State University in Savannah. It was then he started to sell his clothing out of own home and the line was instant hot commodity among the campus which later became relevant in the music and fashion.
After being around for a few years now, the line carries some notoriety. With stars like Teyana Taylor wearing the apparel, and appearances on notable television shows such as MTV’s Black Ink, Occhio Black is definitely a line to look out for. It reminds us of the likes of other apparel lines on online boutiques such as Karmaloop. However, this line offers something different, it is fresh and cutting edge along with it’s nostalgic logo of a bleeding eye. The CEO, Eric Poole, describes the line as “Eclectic, different, street…”. ECLECTIC! The perfect adjective to describe this brand. We can’t wait to see what more this brand has to offer! We’re absolutely confident the next collection from this brand will blow us away!
So where can you get gear from this brand? You can shop online the brand’s website http://www.occhioblack.com. Also follow their Instagram while you’re at it! @occhio_blk_clothing